Peak Atlas
Cover of Die Maschine: a brass machine with flywheel, centrifugal governor, dial, and red velvet ribbon on a marble plinth, surrounded by torn map sheets against a deep red background

New · Lead & Scale · Standalone playbook · Illustrated reading edition

The Machine

The High-Performance Company Playbook

Build a company that learns from its results.

Select talent. Make performance visible. Hand off decisions. The machine connects twelve building blocks into a loop that works day to day. With the Machine Check, a 30-day installation and real book pages to browse.

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62Pages
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12Modules
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24Tools
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22Illustrations

New · Personal brand & reputation · Standalone book · Illustrated reading edition

Stand for something specific.

Known for – How to build a distinctive personal brand in the age of AI

When AI makes text and images available faster, a different question becomes more important: What should your name stand for? This handbook connects a clear position with your own work and verifiable proof. An archetype atlas with twelve emotional roles and four functional roles, 49 distinct case examples and a workbook with a brand card lead from position to your own work.

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244Pages
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49Chapter
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12+4Roles
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50Models
Discover the bookThree atlas spreads, brand card and the complete table of contents
Cover of Dafür bekannt: rows of light stone tablets in a marble hall, a burgundy tablet with a brass hinge standing in the middle, framed by torn paper and map lines
Spread 70–71 of Dafür bekannt: the “Hero” archetype with Michael Jordan, Serena Williams and Muhammad Ali on the left, and on the right the role in action with Nike, adidas and Under Armour, behavior, shadow side and limit
Archetype Atlas · The Hero · Book pages 70–71Look inside

Thinking & self-leadership · Standalone book · Illustrated reading edition

Work Without Chance

100 visual principles for self-management, focus and effective work

A full day isn't yet an effective day. This visual atlas helps you choose the right tasks, cut what's superfluous, and reliably finish important work.

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240Pages
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100Principles
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100Chapter graphics
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7Topic areas
Discover the bookThree spreads and all 100 principles viewable online
Cover of Arbeit ohne Zufall: a marble workshop with a compass rose, a staircase with a brass railing, and maps against a burgundy background

Sales book · Standalone book · Illustrated reading edition

Sales ohne Zufall

100 problems that cost revenue – why they arise and how you solve them

More leads. A new CRM. Another training. And the same bottleneck still sits comfortably in the pipeline. Find out where your sales gets stuck, and what you can concretely change.

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256Pages
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100Problems
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10Topic areas
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1–5Health Check
Discover the bookThree spreads and all 100 chapters viewable online
Cover of Sales ohne Zufall by Philipp Rückert: brass machine with red puzzle pieces on burgundy
Cover of From Grid to Chaos by Philipp Rückert: serif title, fine lines breaking away from the grid at the bottom

New on the shelf · Standalone book · Digital reference edition

From Grid
to Chaos

120 design languages. A visual journey.

A visual design atlas outside the money series: 120 design languages in eight chapters, from Swiss Style to Neo-Dada, with original references from museums, archives, galleries and portfolios. On the book page you can see four complete spreads and the full style index.

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344A4 pages
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120Style spreads
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8Chapter
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2.269Image references
Discover the bookFour spreads and all 120 styles viewable online
Spread 12–13 of From Grid to Chaos: Swiss Style with abstract, matrix and twenty poster references in a dense grid
001 · Swiss Style · Original pages 12–13Open preview
Peak Visual Atlas by Philipp Rückert: white cover with a mountain made of different materials

Design & visual language · Digital reference edition

Peak Visual Atlas

Find the visual language that fits your brand.

From knit and clay to glass, gouache and unusual style combinations: five fixed comparison motifs and five style-specific motifs make the differences visible.

300 styles · 14 families · 3,000 image examples

Discover the book

Illustrated reading editions

Read now

Cover of This Is Why You Stay Poor – The 7 Deadly Sins of Wealth Building

Volume 02 · Readable now

This Is Why You Stay Poor

You earn money. But what do you keep?

100 chapters · 100 illustrations · 324 pages

Discover the bookIllustrated reading edition
Cover of The Path of Money by Philipp Rückert

Volume 03 · Readable now

The Path of Money

Which task moves your next incoming payment forward?

236 pages · 48 chapters · 10 steps

Discover the bookIllustrated reading edition
Cover of Der letzte Vorteil by Philipp Rückert

Standalone book · Readable now

The Last Advantage

When everyone knows everything, how you think decides.

235 pages · 100 principles of thought · 100 stories

Discover the bookIllustrated reading edition
Cover of Sales ohne Zufall by Philipp Rückert: brass machine with red puzzle pieces on burgundy

Standalone book · Readable now

Sales ohne Zufall

Where does your sales get stuck – and what exactly will you change?

256 pages · 100 problems · 10 topic areas

Discover the bookIllustrated reading edition
Cover of Arbeit ohne Zufall: a marble workshop with a compass rose, a staircase with a brass railing, and maps against a burgundy background

Standalone book · Readable now

Work Without Chance

What actually deserves your time?

240 pages · 100 principles · 100 chapter graphics

Discover the bookIllustrated reading edition
Cover of Dafür bekannt: rows of light stone tablets in a marble hall, a burgundy tablet with a brass hinge standing in the middle, framed by torn paper and map lines

Standalone book · Readable now

Known for

What expectation does your name create – and how do you back it up?

244 pages · 49 chapters · 12+4 roles

Discover the bookIllustrated reading edition
Cover of Die Maschine: a brass machine with flywheel, centrifugal governor, dial, and red velvet ribbon on a marble plinth, surrounded by torn map sheets against a deep red background

Standalone book · Readable now

The Machine

Twelve building blocks that connect talent, performance, decisions, and resources into a cycle, with standards, tools, and room for your case.

62 pages · 12 modules · 24 tools

Discover the bookIllustrated reading edition
Cover of the ChatGPT Ads Playbook: a cream-colored marble speech bubble with brass symbols for chat, heart, and shopping cart, connected by a brass rail to a tied-up package, with torn maps showing mountain drawings against a deep red background; subtitle “The Practical Guide for E-Commerce”

Standalone book · Readable now

ChatGPT Ads Playbook

From product selection and max CAC through intent clusters, creatives, and tracking to tests and a 90-day plan: a pilot that has to pay off.

84 pages · 7 chapters · Fillable PDF

Discover the bookIllustrated reading edition
Cover of The SOP Playbook: on a deep red background the title “THE SOP PLAYBOOK” and the subtitle “The 80/20 System for Building Processes People Actually Follow”; in front of it a cream marble paper press with brass screws feeding sheets of paper along tracks, behind it torn maps with mountain drawings and red marble with velvet; at the bottom the sender line Peak Atlas

Standalone book · Readable now

The SOP Playbook

Recurring work gets a clear start, checkable steps, and a visible result, as a short SOP that a second person can execute and check.

62 pages · 10 chapters · 16 illustrations

Discover the bookIllustrated reading edition

Five stages

Where do you stand right now?

Each book belongs to exactly one stage. Choose yours to filter the catalog accordingly.

Book series

The 7 Books of Money

One system. Seven perspectives. From the first euro to wealth.

Seven volumes that together form a system and remain understandable on their own: from the monetary system through behavior, revenue, and profit to sources of capital, use of capital, and total wealth.

  1. 01Understand
  2. 02Behavior
  3. 03Earn
  4. 04Profit
  5. 05Finance
  6. 06Allocate
  7. 07Grow
To the series

Catalog

All books

Stage

Topic

16 Books · All stages

Volume 01 · Understand

Die Maschine des Geldes

How money is created, what it costs, and why it touches your company every day.

Capital · In developmentExplore the book
Cover of This Is Why You Stay Poor – The 7 Deadly Sins of Wealth Building

Volume 02 · Behavior

This Is Why You Stay Poor

100 illustrated chapters on the thinking errors, habits, and decisions that hold back your wealth building.

Think · Illustrated reading editionExplore the book
Cover of The Path of Money by Philipp Rückert

Volume 03 · Earn

The Path of Money

Which task moves your next incoming payment forward?

Grow · Illustrated reading editionExplore the book

Volume 04 · Profit

Die Prinzipien des Profits

Why more revenue doesn't mean more profit, and which levers really count.

Grow · In developmentExplore the book

Volume 05 · Finance

Die Architektur des Kapitals

Equity, debt, investors: where capital comes from and what it really costs you.

Build · In developmentExplore the book

Volume 06 · Allocate

Der nächste Euro

Reinvest, repay, distribute, or set aside: where your next euro does the most.

Capital · In developmentExplore the book

Volume 07 · Multiply

The Principles of Wealth

From cash inflow to holdings, and from possession to usable freedom.

Capital · Typeset version readyExplore the book
Cover of Der letzte Vorteil by Philipp Rückert

Standalone book

The Last Advantage

100 principles of thinking, short stories, and questions for business, decisions, and the age of AI.

Think · Illustrated reading editionExplore the book
Cover of From Grid to Chaos by Philipp Rückert: serif title, fine lines breaking away from the grid at the bottom

Standalone book

From Grid to Chaos

120 design languages in eight chapters, from Swiss Style to Neo-Dada, with 2,269 image references across 344 pages.

Grow · Digital reference editionExplore the book
Cover of the Peak Visual Atlas by Philipp Rückert: white landscape format with a mountain made of knit, paper, clay, chrome, glass, gouache, and wire

Standalone book

Peak Visual Atlas

300 visual languages in 14 families – each page with five fixed comparison motifs and five style-specific motifs, 3,000 image examples across 325 pages.

Grow · Digital reference editionExplore the book
Cover of Sales ohne Zufall by Philipp Rückert: brass machine with red puzzle pieces on burgundy

Standalone book

Sales ohne Zufall

More leads. A new CRM. Another training. And the same bottleneck still sits comfortably in the pipeline. Find out where your sales gets stuck, and what you can concretely change.

Grow · Illustrated reading editionExplore the book
Cover of Arbeit ohne Zufall: a marble workshop with a compass rose, a staircase with a brass railing, and maps against a burgundy background

Standalone book

Work Without Chance

A full day isn't yet an effective day. This visual atlas helps you choose the right tasks, cut what's superfluous, and reliably finish important work.

Think · Illustrated reading editionExplore the book
Cover of Dafür bekannt: rows of light stone tablets in a marble hall, a burgundy tablet with a brass hinge standing in the middle, framed by torn paper and map lines

Standalone book

Known for

When AI makes text and images available faster, a different question becomes more important: what should your name stand for? This handbook connects a clear position with your own work and verifiable proof.

Grow · Illustrated reading editionExplore the book
Cover of Die Maschine: a brass machine with flywheel, centrifugal governor, dial, and red velvet ribbon on a marble plinth, surrounded by torn map sheets against a deep red background

Standalone book

The Machine

Select talent. Make performance visible. Delegate decisions. Die Maschine connects twelve building blocks into a cycle that works in everyday life.

Scale · Illustrated reading editionExplore the book
Cover of the ChatGPT Ads Playbook: a cream-colored marble speech bubble with brass symbols for chat, heart, and shopping cart, connected by a brass rail to a tied-up package, with torn maps showing mountain drawings against a deep red background; subtitle “The Practical Guide for E-Commerce”

Standalone book

ChatGPT Ads Playbook

Which products are suitable? What can a new customer cost? Which purchase intent fits your offer? The playbook leads from these questions to a concrete pilot plan.

Grow · Illustrated reading editionExplore the book
Cover of The SOP Playbook: on a deep red background the title “THE SOP PLAYBOOK” and the subtitle “The 80/20 System for Building Processes People Actually Follow”; in front of it a cream marble paper press with brass screws feeding sheets of paper along tracks, behind it torn maps with mountain drawings and red marble with velvet; at the bottom the sender line Peak Atlas

Standalone book

The SOP Playbook

Turn knowledge into a workflow your team can execute: with a start, checks, stop conditions, and an observed test instead of long documents nobody reads.

Scale · Illustrated reading editionExplore the book

Provisional cover design for announced titles

Start with Clarity. The rest follows.

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