PerformancePerformance
+484 %
Revenue after rebuilding Shopping and feeds
Discounts, returns, abandoned carts, missing repeat purchases: between click and account, your contribution margin gets stuck. It sits in the traffic you've already paid for.
We connect shop optimization and marketing and capture the closest euro first.
You know them. They come up every week:
“We just need more traffic.”
Meanwhile, paid visitors already drop off at the product page and checkout.
“The ROAS looks fine, though.”
After discounts, returns and shipping, little is left per order.
“The cart is already full, though.”
Shipping costs at the end or a missing payment method stop the purchase.
“The customers are coming back anyway.”
After the first purchase, there’s no reason for the second.
“We’ll just raise the budget.”
New customers get more expensive, and contribution margin doesn’t grow with them.
More demand only helps once less is lost on the way to the account.
Many shops turn every knob at once. New campaign, new plugin, another discount. The Path of Money brings order: your shop loses money in four places . We walk through them with you, starting with the euro closest to the account.
You choose how much we take on.
We start where the euro is closest to the account.
Cart & checkout
Shipping costs only at the end, missing payment methods, too many form fields. This is where purchase intent is lost that you already paid for through advertising.
Repeat purchases & customer value
Without a fitting occasion, bundle or repurchase flow, the second purchase doesn’t happen. Every new customer then has to be won again at high cost.
Whoever wants to buy should be able to buy.
Process
Tools
ShopifyTangible result
A prioritized list of the friction points in cart, checkout and payment – with a concrete action for each.
Metric: Checkout Completion Rate
More on the Path of Money →Shop metrics check
You enter five metrics from your shop, with no sample values or averages. The check openly shows what’s left after variable costs and marketing.
Your inputs
Result
Enter all five values. Only then does the check calculate – with no sample values or averages.
The result uses only your inputs.
E-commerce case studies
Three shops, three points on the Path of Money.
Path of the money: Stage 08 Ready-to-buy demand — Action: Search, Shopping and product feeds for a seasonal range.
Path of the money: Stage 08 Ready-to-buy demand · 09 Interested prospects — Action: budget shifted to the highest-margin product, plus shopping feed and remarketing.
Path of the money: Stage 08 Ready-to-buy demand — Action: Google Ads for Germany and the Netherlands.
Historical project results. Starting points and time frames differ; you'll find the details in the respective case studies. Revenue, ROAS and conversion figures don't prove an increase in contribution margin.
How it works
15 minutes. With your numbers. With a clear next step.
Initial consultation · Minute 0–5
Product range, channels, shop system and where you stand right now.
Initial consultation · Minute 5–10
Ads, shop analytics, email: what is measured, what is missing, and where do you suspect the biggest loss?
Initial consultation · Minute 10–15
A clear recommendation on where on the Path of Money you should start first, with or without us.
After that — if both want to
We bring together the numbers from ads, shop and email and prioritize by economic impact. Then we implement, test and measure, point by point.
If we believe we can help, we’ll tell you at the end what a collaboration looks like. If not, we’ll tell you that too.
Who it's for
The collaboration suits online shops with ongoing orders that want to grow profitably.
Good fit if …
You have products that are already bought regularly.
Visitors and orders are there. The question is how much of it reaches the account.
You’re ready to improve campaigns, product pages, checkout and email together.
You share the relevant numbers, and someone on the team can make and carry out decisions.
Peak Atlas Books
Visual books on thinking, growth, leadership and capital, written for entrepreneurs who think in systems.
Volume 03 · Earn
The framework behind this page: which euro is closest to your account, and how do you collect it first?
Explore the book
Playbook
Which products are suitable? What can a new customer cost? Which purchase intent fits your offer? The playbook leads from these questions to a concrete pilot plan.
View the playbook
Standalone book
300 visual languages in 14 families – each page with five fixed comparison motifs and five style-specific motifs, 3,000 image examples across 325 pages.
View the AtlasPeak Atlas Books · Author Philipp Rückert · Playbooks: Peak Atlas
Explore all booksFAQ
Peak Atlas is the platform for profitable growth in online retail. Strategy, growth, technology and operations interlock to make it happen. To the platform →
Case studies
Published projects with documented figures. Every card leads to the full case study.
Custom tracking for a complex customer journey.
Campaigns cleaned up, shopping feed improved and purchase hurdles reduced.
Customers
299 projects since 2016, from online stores to enterprise brands. A selection of current and past projects. The logos are the property of the respective brands.
As seen in
Next step
Pick the spot that's holding your online store back the most.
Reach more of the right buyers, with campaigns, products and landing pages steered by contribution margin.
Learn more
Lead more visitors to purchase, from product page and cart through checkout.
Learn more
Organize range, bundles and purchase incentives so that order value and margin grow together.
Learn more
Keep going after the first purchase, with the right occasions, journeys and a clear view of customer value.
Learn more
Fit
Especially worthwhile if …
In the end, an honest assessment – even if it's “not yet.”
Still too early if …
Then a later time is usually the better investment. We'll tell you so openly in our conversation.
Ready?
Maybe it's in a shopping cart that never gets ordered. In a campaign that just needs the right matching. In a product page that loads a tick faster. The initial consultation shows you, in 15 minutes, with your numbers.
15 min · No obligation · With your numbers
In the end, an honest assessment of whether and where we can help.
View pricingActive since 2016 · 299 projects
